In a recession, spending is decreased and leads are reduced. Reliable lead generating methods become even more crucial. Websites can help to reach more customers to increase leads for a business. Marketing and advertising as a business becomes even more important in a recession as spending is reduced, and any possible sales you want going to your business.
Method to Increase Leads in a Recession
Leads are always vital to any business. The right leads can convert to sales and ongoing customers. For a business, leads are crucial to having work and increasing profit.
During good financial times, spending is increased, and leads are easily present. During these times small business can often rely on word of mouth and leads through others. When the demand is greater than supply, most small business can survive off minimal marketing and advertisement.
Although when a recession hits, spending is decreased, and demand decreases even though supply is still strong. When this occurs, the previous provider of leads will not have an overflow and those who cannot create their own leads will struggle. Many businesses are forced to close during a recession as there is more supply then demand present. The way for business to survive during hard financial times when there is reduced spending, is to ensure they are the one still servicing and providing the present leads.
Therefore, it is crucial to have a strong marketing and advertising presence to attract leads for your business. Although Australia has had a strong financial market for a long time, dips in the marketplace and recessions will always occur. Businesses with a strong link to customers and therefore continuing profit will always come out on top.
Marketing for Small Business in a Recession:
Often when finances become tight a business will cut costs. This is a necessary action. Too often though it is the marketing and advertising costs that are cut. This is where most business’s go wrong and continue to struggle through the recession. In most cases funds should be directed towards increasing advertising and marketing campaigns.
It is always good to review and analyse costs and results from any marketing and advertising plan. Some marketing strategies will not work. If enough time has passed and no increase in positive outcomes has been seen it is then time to review and retry. It is important to recognize failures and redirect funds elsewhere. Some marketers and advertisers will promise the world and fail to provide. If it sounds too good to be true, it probably is. If you are paying someone to advertise or market for you, ensure you ask for reports, results and feedback.
How to Increase Customer Conversion
To increase conversions and therefore profit, a business must:
- Increase access to customers
- Attract relevant customers
- Motivate customers to act
Websites That Work design websites with a marketing strategy in mind. The aim of a successful website is to reach relevant customers and promote them to contact or buy.
Increase Access to Customers
A website allows you to access more customers searching for your products and services. When individuals are looking for a service or product majority will use a search engine to find what they are looking for. Search engines are used to find contact details, reviews and different suppliers. When a customer has found your business, they will they seek to review it via the website.
A website can attract a wider range of customers. Unlike social media accounts a website can attract new customers outside of your social circle. Especially for local business, google uses geographic location of the searches to connect local customers to services. A website can attract local customers in need of your services to your business.
To easily attract local customers a website should be set up using local seo. SEO stands for search engine optimisation and refers to how a website ranks in google. Local SEO refers to how the website ranks in a search engine for that specific location. For example, when someone wants to speak to a local web designer they may search “web designer Gippsland” to find someone local to them. Websites That Work design websites to specifically target local leads, to increase website ranking and attract relevant customers.
Attract Relevant Customers
A website can be used to attract customers specifically searching your specialties and services. For example, someone may search air conditioner installation, rather then plumber or electrician when they seek a job. A well designed website will target specific services the individuals needs, not just the specific job title.
As a business you want to attract customers seeking your specific services that are looking to buy. Relevant customers include customers local to your services. A customer will be more likely to come to your business if it closest to them. For services who travel to their clients, local customers will decrease travel time, therefore increasing profit.
Motivate Customers To Buy
When individuals search, they often browse rapidly and want answers quickly. It is important a business can quickly capture a customer’s attention or that customer will move on. It is important a website quickly displays who a business is, what they do/provide, where they are and how to contact them. To be profitable, a website must encourage customers to act. Whether that is to fill in a quote form, call, drop in or purchase online. The website must direct the customer what to do to turn the lead into a conversion.
Websites That Work strive to combine a professional engaging designs with a great user experience. Our websites strive to capture clients, whilst ensuring they can quickly identify the essential information.
A Website Is a Business Asset in a Recession
Not all websites will generate good, relevant leads or rank well in search engines. Ensure your website is set up with both search engine optimisation knowledge and marketing design. We are realistic with you about website outcomes, which vary with professions, areas and services. Prior to any website build we discuss with you your business goals and expectations for your website to ensure we are an appropriate fit to help your business.
We recognize a website that can generate leads in any financial climate is an asset to any business. We have personally sold websites with small business sales where we were able to sell the website separately because of the lead generation value that that website held. During uncertain economic times a reliable, responsive website will be an asset to your business.
Website Designed to Generate Leads and Conversions
A website is a great way to generate leads. For a website to be successful and a real asset it must reach customers, attract relevant customers and motivate them to act. The key to surviving a recession as a small business is to ensure you continue to have customers. You must be the one generating the leads so when demand decreases you are still able to remain busy and in business.
Preparing your business in good financial times for recessions and dips in the marketplace ensures you will thrive in the good and continue to survive in the bad. There is significant uncertainty at the moment and costs are being cut. It is essential to not decrease marketing cots as a small business but instead increase them. Directing funds towards increasing marketing through a website designed to generate leads can help your business attract new relevant customers.